The Newspaper office burned to the ground and sadly four of the bakers who depended solely on it to drive customers went out of business.  Luckily each were able to sell their equipment, salvaged baked goods and unused ingredients to the successful baker

1) The four failed business owners all focused on product and used only a small portion of their investment for marketing which they all relied upon a third party who let them down causing them to lose their business

 2) The most successful baker is the one who owned his property and in doing so controlled his business operations and thus controlled his destiny

In addition the rich man learned an important marketing lesson.

He thought that the large billboard was the reason that the successful baker attracted so many customers but after interviewing the successful baker he found it that

"It was not the product mentioned on the billboard but the Promise that truly attracted all the business to him"

In the end the Baker told him after interviewing my customers I found out that

Yes, they wanted fresh baked goods but what they truly wanted was to treat themselves.

The Moral of the story is

In order to sell the people what you have you have to let them Know you have What they want!

Now that you know the secret to crushing your competition you can apply it to your sportsbook or betting business.

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